Helion advises VisitOne on its inaugural institutional investment round

This marks Helion’s third strategic financing transaction for UK SMEs in the last six months, with an aggregate value of nearly £40m.

VisitOne is a fully customisable engagement platform for arts, culture and visitor-attraction venues, helping organisations increase revenue, improve customer experience and unlock valuable audience insights.

The funding will support VisitOne’s next phase of growth, including continued product development, expansion into new markets and the scaling of partnerships across ticketing and EPOS ecosystems.

By integrating ticketing, communications and in-venue services into a single digital platform, VisitOne enables venues to connect systems that are traditionally separate, increase ancillary revenue, capture richer audience data and deliver more relevant engagement before, during and after a visit.

At a time when arts and cultural organisations are under increasing pressure to grow income without adding operational cost, VisitOne provides a practical solution. From digital ticket delivery and pre-ordered food and beverage to memberships, donations and audience insight, the platform is designed to make every customer interaction more valuable.

VisitOne is already working with a growing portfolio of arts organisations, helping them improve customer journeys, increase spend per visit and build deeper relationships with their audiences.

Phillip Markwick, VisitOne

“We are delighted to have the backing of Haatch as we enter this next stage of growth. Their support reflects both the strength of our product and the growing demand from venues for more connected ways to engage audiences and increase revenue. This investment will allow us to accelerate our roadmap and expand our reach, while continuing to deliver a tailored experience for each of our clients. We are also very grateful to Steve Potts and the team at Helion Partners for their expertise and support throughout the process, particularly their care in understanding our business and helping us find the right institutional capital partner for our needs.”

Jonathan Keeling, Haatch

“VisitOne brings ticketing, membership and audience insight into a single platform built for how venues actually operate. Proud to back Phillip and the team as they scale across the UK and into new markets.”

Steve Potts, Helion Partners

“The quality of VisitOne’s proposition, vision and leadership was immediately apparent to us, and it has been a tremendous pleasure working with Phillip Markwick and the team at Haatch to help deliver this investment. VisitOne has built a compelling platform in an attractive and evolving market, and we look forward to seeing the business continue to scale.”

About VisitOne

VisitOne is a fully customisable engagement platform for arts, culture and visitor-attraction venues. By integrating ticketing, EPOS and audience communications, VisitOne helps organisations increase revenue, improve customer experience and unlock valuable audience insights.

About Haatch

Haatch are strategic pre-seed and opportunistic seed investors in B2B SaaS companies solving deep pains in the present and/or creating significant impact for organisations. Through their EIS and SEIS funds, Haatch backs ambitious founders with support from a team of multi-exit founders, seasoned operators and investors.

About Helion Partners

Helion Partners is a sector specialist corporate finance advisory firm focused on the media, marketing, entertainment and technology sectors, advising businesses and their founders on mergers and acquisitions, fundraising and other strategic transactions.

If you’re considering selling, buying, fundraising or exploring a strategic transaction, and want to discuss your options, please contact Steve Potts at [email protected].