Helion Partners advises Independent Talent Brands on a sale to Rogers & Cowan

ITB Worldwide is one of Europe’s leading entertainment marketing agencies and specialist in fashion and influencers, working with brands on award-winning campaigns rooted in popular culture. ITB was originally formed in 2009 as a joint venture between Saturday Group, an advertising agency business operating in the fashion, luxury and lifestyle industries and Independent Talent Group, one of the world’s leading talent agencies.  We advised the shareholders of ITB Worldwide on the sale of the business in a competitive process with a wide range of international buyers.

Successful sale to Rogers & Cowan, part of the Octagon Sports and Entertainment network owned by Interpublic Group. The deal enables ITB to offer their clients extra capabilities and reach, experiential services and integrated communications that amplify their work and provides an end to end offering. For R&C it offers their brand and talent clients around the world access to ITB’s insight-led, approach to fashion and lifestyle and marries ITB’s expertise in the global fashion and lifestyle space with R&C’s music, talent and content capabilities, especially as the world moves more digitally forward.